The BPO boom

Chennai emerges as a destination of choice for several companies developing BPO activities.

BUSINESS Process Outsourcing (BPO) is the new buzzword in Information Technology (IT) circles. Typically, it involves the farming out of day-to-day operations of companies in the advanced countries to entities in developing countries to take advantage of lower wages. The development of IT facilities makes this possible. While BPOs could be in the form of call centres, medical and legal transcription facilities, airline ticketing and accounting operations, the basic idea is to lower costs for companies in the advanced countries. IT enables the transmission of data on an almost real-time basis so that data from any location can be processed at any other location in the world. The United States market has been particularly lucrative for Indian BPO companies because of the 12-hour time lag, which enables even day-to-day operations to be carried out seamlessly in India when the U.S. markets close for the night.


A call centre at Tidel Park.

Companies located in Chennai have taken advantage of the interest in the BPO segment. Several companies have established bases in Chennai to cater to the needs of companies operating from overseas markets. Speaking at a seminar on BPO held in Chennai recently, Romi Malhotra, Chief Executive Officer and Managing director, Scope International Private Ltd., a subsidiary of Standard Chartered Bank, said that the city suffered because of "perception-related problems", something which he said was far-removed from reality. He advocated "proactive selling" by the State government in order to enable Chennai to emerge as a destination of choice for BPO activities. Scope employs 3,000 persons at its centre in Chennai; that number is set to increase to 5,000 soon.

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1 comments:

Unknown said...

Hello Everyone.
I am also doing job in A BPO. In my company there is easy way to do work. and I like my company. Because it is better other BPO companies.
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